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{"id":1698,"date":"2020-12-17T17:48:25","date_gmt":"2020-12-17T17:48:25","guid":{"rendered":"https:\/\/padmajalakkavarapu.com\/?page_id=1698"},"modified":"2021-01-13T16:02:15","modified_gmt":"2021-01-13T16:02:15","slug":"branding","status":"publish","type":"page","link":"https:\/\/padmajalakkavarapu.com\/branding\/","title":{"rendered":"Product Branding"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Product Branding <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tProblem<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tRESEARCH<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tSKETCH<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tDESIGN<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tRESULTS<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tFUTURE<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Rev<\/strong> is the only true end-to-end video streaming and content management solution. Easily\u00a0deploy and centrally manage all of your video, including live events, video-on-demand and video conferences.\u00a0 Rev<\/strong> infrastructure is built on Amazon Web Service and boasts 99.9% uptime. But most of high end Rev users\u00a0<\/strong> are requesting with their BRANDING LOGO AND COLORS and DESIGNS, that they can embed all features into their website and used all over the world. For example FEDEX user wants to see this product with their logo and matches to their website that they can use this for all their departments.\u00a0<\/p>

This starts from one of REV client wants to change their front page while they are launching their new venture.\u00a0 Rev is not a USER SPECIFIC. Due to this issue we cant provide the changes and makes rethink the user to consider of REV.\u00a0<\/p>

\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As I have prior experience to branding and theming of the product this project makes me very confident to handle.\u00a0<\/span><\/p>

I had been conducted various user interviews of REV users and mapping their answers and with current design, These interviews helps me to understand what exactly user are looking and how many settings we need for each designs, and combined all ideas and make few wireframes. Almost designed\u00a0 55 high fidelity mocks of landing pages and shrink into 3 designs and 5 level of settings.\u00a0<\/p>

I had research few website builder tools that makes me good idea how the new technologies works irrespective of all the devices.\u00a0<\/p>

\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Responsiblities<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJECT LEAD
Design Systems
Customer Journey
Mapping
User Interviews
Sketching
Wire-framing
Visual Design
Interactive Prototyping<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Paper & Pencil
Figma
InvisionApp
Adobe Photoshop
Adobe Illustrator
Adobe XD
HTML5
CSS3,Bootstrap
Java Script, JQuery<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A\/B Testing & Experiment\u00a0\u00a0<\/p>

Actively involve in testing tp match the app with my designs.\u00a0<\/p>

Quick and easy fixes for any complicated problems.<\/p>

Smart Recommendation.<\/p>

Helping the documentation team to create a brand new style guide that user can refer easily if they needed.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sketch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Conducted almost 5 different existing clients by showing the low and high fidelity mocks. Most of the Clients are happy to see this interactions except few federal users who dont want to change the designs and they are not ready to adopt the new changes. Inorder to loose these clients we made a changes that old design is going to default template and user can change by choosing all other options, even though it is too old I always believe ” thinking on user shoes will reach our company goals\u00a0 “<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rev\u2019s Branding menu allow you to turn your entity into a true video portal styled with your organization\u2019s logo, colors, and font preferences. You can choose different themes and designs for your landing page to ensure your portal is a true reflection of your organization\u2019s style. This style guide details the designs, colors, and formatting options.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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