About Me

Hello, I’m Padmaja Lakkavarapu, did Masters in Electronics and Computers and passionate designer, Self taught coder and Great project manager.

To me, design is a problem solving activity. As a designer, I understand that the perfect design not only involves visual aesthetics, but even more importantly, an interface that functions well. This requires a deep understanding of human behavior and psychology – the outcome of which greatly impacts the overall experience of the product, regardless of the platform. 

I personally enjoy working on projects that require both strategy as well as visual design. I love working on problems from the ideation stage and seeing them through completion through pixel-perfect designs. I dream to become a domain expert in my field with being able to move among the process from user research to designing to shipping and analyzing results.

As a Project Manager I don’t just go through the motions. I care about communication and the opinions of the parties involved. They are also sufficiently self-aware to know how their communication is received by those stakeholders.

As a Designer One of the biggest challenges to user-centered design is comprehending how users think and act in a given situation; the assumption that users will approach and solve problems in the same way Designers and Developers do is a major pitfall, even leading to the assumption that interaction problems are the fault of users, or the failure of users to follow instructions. UX Design means working for users—not the other way around. Understanding how users think and feel is the first step.

Collaborative One of the biggest challenges to user-centered design is comprehending how users think and act in a given situation; the assumption that users will approach and solve problems in the same way Designers and Developers do is a major pitfall, even leading to the assumption that interaction problems are the fault of users, or the failure of users to follow instructions. UX Design means working for users—not the other way around. Understanding how users think and feel is the first step.

Im one of the gifted that my  left side of the brain is more analytical, logical and practical, while the right side is more passionate, imaginative and creative. I can code the website and a quick learner to adopt latest UI technologies.

Real World Experiencer

VBrick, Herndon VA — UX UI Lead/Product Designer–Feb 2016 – PRESENT

Was the Lead designer in creating the VBrick core product. Helped implement Video Conferencing Platform with Artificial Intelligence, online video editing, analytics dashboards, and custom branding. Created all sketches, wireframes, and mockups to communicate user flows and interactions to stakeholders, engineer, and product teams. Built the Vbrick app and redesigned the company website.

Network for Good, Washington DC — UX UI Lead – Aug 2013 – Nov 2015

Lead designer for NFG core Donate now product and App, Goal of this project is a mobile user-friendly interface to raise funds (iPhone, iPad). Re-designing developed Adaptive User Interfaces and migration 3 databases. Mobile friendly using the latest technologies. 

NISH, Vienna VA — Senior Web UI, UX –Apr  2012 – July  2013

Worked on a Job portal for people with disabilities by following Section 508 and UL Standards, Web Accessibility Initiative (WAI) and testing using 508 and UI Testing tools, JAWS. 

Discovery, Silver Spring MD  – Senior UI Designer –July  2011 – Mar  2012

Worked on Discovery Media sites, redesigning of ScienceChannel.com, TLC.com and DiscoveryStore.com Account Budgeting System provides a platform to keep track of the accounts, budget and revenue of Advertiser Agencies to perform merging or closing of existing accounts, opening of new accounts and transferring between the accounts..

NEC, Herndon VA  – Senior UI Designer –July  2010 – June  2011

NEC Media Solutions Division leverages the world-class expertise of NEC visual display products, infrastructure, and integration services to develop specialized, turnkey solutions for the delivery and management of digital content.

ITNiche, Memphis TN  – Web GUI  Designer- Aug  2004 – Mar  2008

Designed and developed  almost 120 + website, portal, e-commerce solutions, real estate, churches. Developed custom online business solutions to increase small companies revenue, banding. 

Pentagon Global Solutions Ltd, – Front End Designer-Jul  2002 – Jun  2004

Worked for MemphisMantra Portal, and Media portal.  This is one of the biggest portals designed and launched in all over the.

Skills

  • Product Strategy
  • Design Systems
  • Customer Journey Mapping
  • Affinity Diagramming
  • Persona Development
  • User Interviews
  • Information Architeture
  • Sketching
  • Wireframing
  • Visual Design
  • Interactive Prototyping

Toos:

  • Paper & Pencil
  • Figma
  • Sketch
  • Principle for Mac
  • InvisionApp
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe InDesign
  • HTML5
  • CSS3
  • jQuery 
  • Bootstrap framework

Research

  •  Data analysis (AppAnnie, Analytics) 
  • Task analysis & persona hypothesis
  • A/B Testing & Experiment
  • Cafe & diary study
  • Cognitive walkthrough 

Education and Certifications :

  • Master in Computers and Electronics. 
  • Advanced Diploma in Multimedia & Graphic Arts Expert Designer 
  • Post Graduate Diploma in Computers Applications    
  • Certified Usability Analyst or Certified UX Analyst .
  • Agile Scrum
  • 508 Usability Analyst

Endorsements

I have one word for Abdus: GENIUS!! He is truly a design genius. I have worked on several projects with him and even before I finish describing the use cases, business value or requirements, his design wheels have started churning and processing great ideas! The end result are exceptional! Abdus is extremely diligent and hard-working

Padmajais a very thought provoking designer with an eye for the user experience. He is innovative in how he works with clients and can help them see and understand the design and functionality. We had a great time working with Abdus and would highly recommend him to anyone looking for a great UI/UX designer.great UI/UX designer.