Padmaja Lakkavarapu

padmajaux@gmail.com

(240)848-1657

Skills

Product Strategy
Design Systems
Customer Journey
Mapping
Affinity Diagramming
Persona Development
User Interviews
Information Architecture
Sketching
Wire-framing
Visual Design
Interactive Prototyping

Tools

Paper & Pencil
Figma
Sketch
Principle for Mac
InvisionApp
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe InDesign
HTML5
CSS3,Bootstrap
Java Script, JQuery

Research

Data analysis (AppAnnie, Analytics)

Task analysis & persona hypothesis
A/B Testing & Experiment
Cafe & diary study
Cognitive walkthrough

Work Experience

Vbrick, Herndon VA — UX UI Lead/Director of UX/UI–Feb 2016 – Present

Was the Lead designer in creating the VBrick core product. Helped implement Video Conferencing Platform with Artificial Intelligence, online video editing, analytics dashboards, and custom branding. Created all sketches, wireframes, and mockups to communicate user flows and interactions to stakeholders, engineer, and product teams. Built the Vbrick app and redesigned the company website.

Network for Good, Washington DC — UX UI Lead – Aug 2012 – Nov 2015

Lead designer for NFG core Donate now product and App, Goal of this project is a mobile user-friendly interface to raise funds (iPhone, iPad). Re-designing developed Adaptive User Interfaces and migration 3 databases. Mobile friendly using the latest technologies.

NISH/Sourceamerica, Vienna VA — Senior Web UI, UX –Apr 2012 – July 2012

Niche Worked on a Job portal for people with disabilities by following Section 508 and UL Standards, Web Accessibility Initiative (WAI) and testing using 508 and UI Testing tools, JAWS.Designed and developed sourceamerica.org website.

Savi Tech – Senior UX/UI Designer/Consultant –July 2007– Mar 2012

Worked on Discovery Media sites, redesigning of ScienceChannel.com, TLC.com and DiscoveryStore.com Account Budgeting System provides a platform to keep track of the accounts, budget and revenue of Advertiser Agencies to perform merging or closing of existing accounts, opening of new accounts and transferring between the accounts.

ITNiche, Memphis TN – Web GUI Designer- Aug 2004 – Mar 2006

IT Niche is a custom website solution provider and Internet marketing firm designed to help businesses and organizations enhance their online presence and branding. I designed and  to developed almost 150+ website small business to large commerce websites. e-churches, e-Restaurant and many e commerce website which brings their business online. Developed MemphisMantra Portal which is huge success at early 2002 and causes standard revenue to company.

Pentagon Global Solutions Ltd, – Web UI Designer-Jul 2002 – Jun 2004

Worked and developed company website and developed e-commerce and web based projects and also a best trainer in organization for all upcoming students in Adobe Products and also story board frame by frame animations. 

Education and certifications

  • Master in Computers and Electronics.

  • Diploma in Multimedia & Graphic Arts Expert Designer

  • Post Graduate Diploma in Computers Applications

  • Scrum Fundamental Certification

  • 508 Website Accessibility

  • Certified Usability Analyst.
  • Interaction Design for Usability
  • Human-Computer Interaction
  • UX Management: Strategy and Tactics
  • Mobile User Experience (UX) Design

Endorsements

I had the pleasure of having Padmaja on my product management team at Vbrick. She is a talented and creative UX lead, and brought a fresh perspective to any design challenge she was presented with. She has a thorough understanding of UI/UX principles, a very inquisitive mind and is quick to brainstorm solutions. Padmaja is a great team member, works well within the organization, and had a positive impact on team morale. She led the product design function at Vbrick and therefore worked closely with the development team and was able to effectively communicate details with them, consistently demonstrating leadership abilities to ensure we delivered a quality product with every release. In summary, Padmaja is an experienced, trusted UI/UX leader and a true asset to the company.
Brian Dreyer
Director of Product
"Padmaja is a fast learner and a very talented UI designer. A silent worker, she respects the design process and takes time to question ideas before committing to decisions. Never shy of hard work, her willingness to pitch in and help out teammates in the face of tough deadlines makes her a great team player. Padmaja works closely with developers and is able to effectively communicate information with them. In summary, Padmaja is a top-rank UI/UX designer and a true asset for our company. With her background in engineering and her passion for design , Padmaja understands the delicate balance between both UI and UX design. She has tremendous potentialand I see her excelling in her work wherever she is."
Katya Ling
Sr.Product Manager
Padmaja is a brilliant, visual UX/UI Engineer. She is able to take requirements from visual designers and code them flawlessly. Her work is pixel perfect from desktop to mobile. Padmaja is passionate and insightful about data design and interactive design. Her work is beautiful, creative and distinctive. She can always be counted on to produce highly polished designs within tight timeframes. She's also a great problem solver and generous with fellow designers. She's great to work with and would be an asset to any development team. Padmaja is a team player and has a positive impact on team morale. While taking the initiative on much of our product design,
Irene Edmunds
Marketing Director
I have one word for Padmaja: GENIUS!! She is truly a design genius. I have worked on several projects with her and even before I finish describing the use cases, business value or requirements, her design wheels have started churning and processing great ideas! She has a thorough understanding of UI/UX principles, a very inquisitive mind and is quick to brainstorm solutions. The end result are exceptional! Padmaja is extremely diligent and hard-working.
Jing Gu
VP of Technology
I had the pleasure to work Padmaja for over 2 years. She is a quick learner and took ownership of the tasks with great responsibility. Padmaja is diligent, creative, enthusiastic, highly dedicated individual and a great team player. She is detailed oriented and continuously worked on improvements to increase the efficiency of our products. It was a pleasure working with her.
Akbar Jiwani
VP of Software Engineering
Padmaja is a creative wizard, and brings a very fresh perspective to all our design needs.​Upon joining the team, Padmaja hit the ground running full steam ahead. She has successfully embedded herself within the various disciplines across the division. In each instance, she has shown herself to be an immensely talented designer, problem solver and deeply committed contributor to the team at large.
Shailesh Lohia
VP of Technology